Sudbury Tourism

In partnership with M5 Agency, Rove Productions travelled to Greater Sudbury, Ontario, to produce a tourism campaign showcasing the region’s unexpected beauty, outdoor adventure and rich industrial history.

Over eight days, our production team filmed across dozens of locations throughout Sudbury, capturing everything from diving into pristine northern lakes to exploring historic mines beneath the city. The campaign was designed to challenge traditional perceptions of the region and reveal a destination filled with dramatic landscapes, unique experiences and stories waiting to be discovered.

Rove Productions handled the full production and post-production process, working closely with M5 Agency to bring the campaign’s creative vision to life. Matt Burton served as director and editor, with Ryker Titus as cinematographer. Final colour grading was completed by Alter Ego Post, giving the campaign a polished, cinematic finish.

The result is an energetic and visually immersive tourism campaign that captures the many sides of Greater Sudbury and invites travellers to experience one of Northern Ontario’s most surprising destinations.