Benjamin Bridge Winery 

This was an exciting one! One of our first TV spots we’ve had the opportunity to produce. For this project, ROVE worked directly with Benjamin Bridge Winery to introduce Piquette Zero, their non-alcoholic RTD. The focus was on showing the product in real social settings, highlighting that choosing a non-alcoholic option doesn’t mean missing out on the experience. The film centers on friends spending time together, sharing drinks, and enjoying the moment. 

From concept through final delivery, our team led the full production process. We developed the creative, secured locations, and handled production and post-production. The approach was natural and relaxed, letting the product live within real moments of connection, movement, and ease. The final spot was designed for TV and social, positioning Piquette Zero as an enjoyable, uncomplicated choice.