Shine Turbines

Shine Turbine wasn’t born in a boardroom — it was shaped by wind, terrain, and the reality of needing power where outlets don’t exist. This campaign grounded innovation in place. From the exposed coastlines and open landscapes of Nova Scotia to the rugged, wind-swept environments of the Pacific Northwest, the story lives where the product actually earns its keep. The film avoids buzzwords and big promises, focusing instead on a simple truth: the wind is already doing the work; you just need to know how to harness it. 

We helped conceptualize and shape Shine’s main Kickstarter story from the ground up. Writing the script, directing, and handling cinematography across Nova Scotia and the PNW. The goal was clarity over hype. Real locations. Real people. Natural light. A pace that lets the idea breathe. By anchoring the product in the environments it was designed for, we translated a technical concept into something tangible and human. Our role wasn’t to oversell the future — it was to show how this turbine fits naturally into it, quietly turning moving air into usable power.