Nova Scotia Tourism
Client
Lockport is one of those places where cares just fall away. This project with Tourism Nova Scotia and M5 Agency focused on the small-town experiences that define Nova Scotia at its best: coastal walks, quiet beaches, lobster dinners that linger, and accommodations that feel personal rather than packaged. We took a lifestyle-first approach, showing what it feels like to be here instead of simply telling people to visit. Shot on anamorphic lenses, the film treats everyday moments with cinematic restraint, giving these hidden gems the space they deserve.
We led this production from the ground up, procuring accommodations and talent, developing the concept, and handling filming and editing end-to-end. We pushed for a more immersive, cinematic direction, focusing on mood, rhythm, and lived experience over traditional tourism tropes. Our role was to weave local businesses, landscapes, and people into a single story, one that invites you to slow down, stay a little longer, and discover why Nova Scotia’s smallest towns often leave the strongest impression.
Industry:
Tourism, Lifestyle
Services:
Creative concept, Talent procurement, Production, Post-Production
Agency:
M5 x Nova Scotia Tourism x Rove
Year:
2025
Campaign:
Lockport, Nova scotia
